August 21, 2018

How to Get Started Facebook Ad Campaign – Types of Facebook Ads

As a small business owner, you’ve must have considered Facebook as a tool for finding the ideal audience for your brand online. Facebook ads are a very effective way to get the attention of your perfect audience on a regular basis and it seems like Facebook is determined to fight for a lead position in this field and it’s constantly adjusting its advertising offering in order to meet the needs of users.

So, how to get started your ad adventure on Facebook? We suggest getting familiar with types of FB ads which are available. Basically, ads can be classified depending on your campaign’s objectives, on their form and on their placement or, said differently, the position of their appearance on people’s FB pages.

#1 The usual campaign’s objectives are:

Jaspers Market
1) Getting Traffic and Leads for Your Website
2) Getting Sales and Leads for Your Product or Service
3) Getting Likes and Engagement for Your Page
4) Promoting Installs for Mobile or Desktop
5) Getting Visitors to Your Store or Event

#2 Forms of FB ads meeting various campaign objectives are:

1) Domain Ad – Getting Traffic and Leads for Your Website
2) Page Post Link- Getting Traffic and Leads for Your Website
3) Multi-Product (Carousel)- Getting Sales and Leads for Your Product or Service
4) Dynamic Product Ads (DPA)- Getting Sales and Leads for Your Product or Service
5) Lead Ads- Getting Sales and Leads for Your Product or Service
6) Canvas- Getting Sales and Leads for Your Product or Service
7) Page Like- Getting Likes and Engagement for Your Page
8) Page Post Photo- Getting Likes and Engagement for Your Page
9) Page Post Video- Getting Likes and Engagement for Your Page
10) Page Post Text- Getting Likes and Engagement for Your Page
11) Mobile App- Promoting Installs for Mobile or Desktop Apps
12) Desktop App- Promoting Installs for Mobile or Desktop Apps
13) Event- Getting Visitors to Your Store or Event
14) Offer- Getting Visitors to Your Store or Event

#3 FB ads Placements

1) News Feed
2) Right Column
3) Mobile News Feed


Once you’ve chosen the objective of the campaign and appropriate form, you can choose a placement for the ad. You must have in mind that not all of FB ad forms are supported by all placements. For example, Domain Ad which we mentioned before as the most simple one, can be placed only in the Right Column.

Feeling a bit encouraged for starting your Facebook advertising adventure? We wish you success!

Sources:

https://www.facebook.com/business/ads-guide/?tab0=Mobile%20News%20Feed
https://www.facebook.com/business/help
https://adespresso.com/academy/guides/facebook-ads-beginner/facebook-ads-types/
http://www.socialmediaexaminer.com/facebook-ad-changes-what-marketers-need-to-know-jon-loomer/

admin@dc

View all posts