“Once upon a time there was a big yellow book where people used to look for someone to fix their car, paint their house, find a nice restaurant etc”. This sentence maybe not yet belong to reality, but certainly, we are close to the time when Yellow Pages will be put away on the highest level of the shelf and in some past times. If you are a small business owner, where you want to be in this era, which is already called digital, is on the Internet, for sure, and the closest thing to Yellow Pages there is Google My Business.
What is Google My Business? In shortest, it is a free business listing on Google. So, when you open an account and get a page on Google My Business all information about your business will be placed in one simple place. Basically, information that potential customers will be able to find are:
Google Business Listing
- Business summary
- Phone number
- Business category
- Hours of operation
- Address and directions
(if you have a physical store)
- Pictures or a virtual tour
You can already anticipate the benefits which your small business can get from Google my Bussiness and why it should be there, but here’s the short list:
#1 It’s on the Internet and it’s on Google
Today more and more people are turning to the Internet, especially Google, in search of information about services and products which can solve their problems and fulfill their needs. Having a Google My Bussines Page dramatically increase your chances to be found by potential customers. For example, Google says 50 percent of mobile consumers that search for a local business visit it within a day of the search, and 18 percent of consumers make a purchase. So, you definitely want your business info there. It’s a big, huge chance for local businesses as well as brands to be better found within Google.
#2 It’s free and easy to use by business owners and by potential customers
Limited budget for promoting a small business also says big YES! All you have to do is to sparesome time and make the best of a user-friendly interface and get your business a really great digital display on the Internet even if you don’t have a website. On the other hand, all information that potential customers can see are clickable which means theyare just click away of calling you on their smartphones , visiting your site or finding the best direction to you on the map. Simple as click!
#3 Reviews and Insights
Google My Business hosts a review page so your customers can leave public feedback. From the dashboard, you can monitor people’s reviews and also respond to them. Nothing speaks better about your businessthan words of a satisfied customer. Also, Google is protecting you from unreasonable negative feedbacks by review policies, so you don’t have to worry about that.
Insights on the dashboardshare statistical information on how users interact with your verified business information on Google. You can get very useful info about views, clicks, driving directions, phone calls etc. For example, you can learn a number of impressions for your photos across Google. This may include Google+, Google Search, Google Image Search, Google Maps, and other properties and many other very specific info about actions of visitors.
Don’t have My Google Business Page yet? What are you waiting for?!